It has a really nice aroma of molasses with a hint of citrus. The taste is just sweet enough without being overly sweet, a bit spicy (but not like a spiced rum) and is buttery smooth. There's enough smokiness so you know it's aged. All if this is put together in a really good balance. It's just plain good rum. I haven't mixed it with anything and I'm not sure if/when I will. I do wonder though if this product is more like some of the rums of yesteryear that Don The Beachcomber and Trader Vic used to create some of their masterpieces. It really does make the rum something special and not just a sugarcane byproduct.
Also appearing in this photo shoot are other Christmas additions consisting of the Hawaii 50th Anniversary mug & Digga Digga Doo mug from Tiki Farm, and of course... Mr. Toast.