We tried it on ice this afternoon at work. It's a terrific unnatural color. Sweet and pineapplely without being too tangy. It's been so long since I've had Fanta Pineapple (or any other pineapple soda) I don't really have anything to compare it to at the moment. I could definitely see this being a mixer for a light or maybe even gold rum.
We'll have to wait and see how it compares to the other one I picked up.